Kosher Fest: The Highs, The Lows

See all that Black and White? 

Kosher Fest, Kosher Fest ... you will forever be known affectionately as "The Big Kiddush." (Hat tip to @elierosenfeld on that one.) The reason? Kosher Fest comes with everything kiddush does: fish, booze, little old ladies and large Hasids elbowing you for nosh ... oh, and Tam Tams. Yes, Kosher Fest had literally everything the kosher consumer could dream of. Squeazable hummus, chorizo-style sausage, soy cheese for your favorite burger, and everything in between. I'm pretty sure my eyes have melted from the shock of so much at once. At least, it feels that way. My knees ache, my back hurts (I schlepped around a lot of stuf), and I'm exhausted. The noise, the shoving, the nudging, the meeting of new old friends. But I survived. I did, indeed, live to tell the tale.

I was eager to go to Kosher Fest for one reason: I love food. (Okay, I was also really excited to be in the presence of literary giants Sue Fishkoff, Susie Fishbein, Jamie Geller, Paula Shoyer, and Joan Nathan.) Food, the enemy, is one of my favorite things. The search for delicious gluten-free kosher food is a difficult one, but one I'm willing to rock for the sake of  other kosher-keepers who seek tasty, healthy, gluten-free eats. The problem? These things don't really exist out of vegetables and fruits -- the basics of a gluten-free diet. But sometimes, you want bread and cookies and crackers and to eat a sandwich like a normal person. Matzo ball soup and cake, pasta and chicken fingers. Just as much as kosher consumers want to eat that treyf-like food (imitation crab and soy cheese for burgers), so do gluten-free consumers want to eat like the rest of the world and even more so like their kosher brethren. To be able to say motzi and bensch at the end of a meal. To enjoy a cookout and go out to eat.

So let's forge forth. I'll be reviewing individual products that I took home with me over on www.kosher-critic.com over the coming week. Items that I tried on-site will get appropriate comments. I was really shocked at how few of the vendors offered products for me to review when I said "I'm a blogger." The power of the blogger is mighty, right? I had to ask, and in a few cases ask multiple times, to take something with me to review.

My adventure began at the Kosher.com booth. I'm already sold on Kosher.com, from which I purchase Heaven Mills gluten-free challah rolls (oat based for motzi fun!) and other goodies like gluten-free gefilte fish. Jamie Geller (of Quick & Kosher fame) tells me that the King Arthur mixes that Kosher.com sells are worth my time, so I'll be giving those a go and if you do, too, please let me know what you think. I trekked on, stopping by the folks behind Naked Juice drinks. They didn't seem to have a clue what I was talking about when I mentioned "gluten free," but when I said I was a blogger they were keen on showing me good customer service (a blogger's tirade can ruin you). From there I spotted the illustrious Susie Fishbein, with whom I nabbed a picture and shared my disappointment in the cookbook's layout. To be honest, she didn't seem super interested in my comments, but, after all, she was bombarded with people and probably stressed out ... so I guess I won't read too much into that ...

I intended on maintaining fleishig status throughout the day (I was sporting some coffee im chalav), so I ended up eating a lot of interesting parve and cheesy things. I surpassed the Mikee marinades, which come in a variety of gluten-free options (although, I did go back later and have some, and it was outstanding). I nabbed an awesome bag from the folks at Kind Healthy Snacks, which produces a variety of fruit and nut bars, including one that is packed with fiber. My recommendation is to get some and throw them in your bag to stav off hunger. The bag they gave me saved my life, btw. So much to schlep! So little time ...

I hit up a variety of booths with random goodies throughout, and I finally met my connections over at Katz Gluten Free and picked up a container of their new sugar-free cookies. I have to give props to them for going the extra length to add a little healthfulness to their products, but I'm still not sure I'll be eating them regularly. Same goes for Shabtai products, which are so delicious in that they taste like normal cakes, but ... sigh. Calories. Sugar. Fat. Weight Watchers is watching. And I'm trying to avoid processed stuff in order to fill up on things packed with veggies, protein, and fiber. One product I'm super stoked about is the Garden Lites line of gluten-free eats. I've had their souffles before, but tasted the Zucchini Marinara today and it blew my mind. With 110 calories, 5 grams fat, and 3 grams fiber, it's a seriously healthy treat that, yes, you guessed it, tasted like spaghetti marinara. I've decided I'm going to just eat this every day for lunch. Why? It tasted good and it was healthy and that's what I've been looking for in kosher foods.

Oh, and I love the redesign of gluten-free soup nuts. Rings? Awesome. And fun. And soup-a-licious! Also, there was a French (or was it Israeli?) company there trying to get U.S. distribution that represents French cheese and a whole line of St. Dalfour jellies that are all natural. By this I mean it's fruit and juice. ZERO sugar. And wow, so delicious. I picked up a jar of the Orange Ginger, and I'll be reviewing it in short. And meat? I had probably the most delicious sausages I've ever had -- surpassing even those of Smokey Joe's in Teaneck! The "Delicious and Kosher" eats of Jack's Gourmet. They had a chorizo-like sausage, a spicy Italian (it wasn't that spicy) and probably six others. They're gluten-free and oh-so nommy.

I'll cap off my product placement and musings with the booze. Yes, the booze. The liqueur was flowing through the aisles. There was a mountain of kosher wines (I seriously had no idea there were so many), and there were varied versions of whiskey and scotch and bourbon. My favorites? Walders Vodka & Vanilla, which won Kosher Fest Best in Show and didn't taste a bit like alcohol (which I love) and the Heering Coffee Liqueur? Holy Moses. I could drink this stuff for breakfast. I didn't try any of the wine, but from the looks on people's faces, they were happy. 

The view from the Tweetup. I felt so powerful ... reigning supreme over the masses!

Kosher Fest loves Canada! 

In the end, Kosher Fest has a LONG way to go in becoming Social Media friendly. There was wi-fi, but it was nonexistent outside of the press room (where there was no room to sit, for anyone) and it was impossible to blog on-site. Phone service, too, was slight in most instances. It was impossible to be technologically connected and live from the location, and the organizers appear to not have been set up for welcoming or even encouraging a social media presence at the event. Color me disappointed and let down by Kosher Fest. 


That is: the experience, that is, not the food. The food? It was 60 percent outstanding and 40 percent irritatingly unhealthy and gluten-filled. Stay tuned for detailed reviews and anything I might have forgotten here, as well as more info about upcoming gluten-free products from Kedem (there will be a "matzo-like" product, as a teaser), Manischewitz's plans for gluten-free eats, and some safe and fashionable Shmira Wear. Yes, you read that last thing right. Hopefully I can get Tuvia to do a fashion show for me!


Oh! And, before we part ways, check out this awesome video of someone making a havdalah candle. I got to take the gem home with me, and I can't wait to use it. These guys were totally shtetled out, too! (PS: It's sideways, but you'll get the drift.)

Kosher Fest Keynote: Live Blogged!

Note: Everything on Kosher Fest 2010 is cross-posted @ www.Kosher-Critic.com. My thoughts in this post tend to be in parenthesis. 

I arrived at the Meadowlands Expo Center at 8 a.m. (thanks Tuvia, for dropping me), only to discover that press registration was at 9 a.m. Growl. I sat outside, got my Tweet on, and now? I'm at the keynote address by Menachem Lubinsky, the president of LUBICOM Marketing/Consulting. Here are some comments, which I'll update throughout the morning.

9:15 a.m. In its 22nd year, Kosher Fest has the largest number of gluten-free, sugar-free, egg-free, and other dietary-restricted foods yet. The number of health-conscious and younger consumers are driving change in the kosher industry. Even at a time of recession, the kosher industry is doing good ("recession proof," says Menachem Lubinsky, keynote speaker). However, many aren't buying gourmet and steaks.

Big-name chefs heading kosher. A "trend" that continues to develop outside the kosher community, geared toward upscale. A change from 20 years ago when kosher wasn't kosher. Packaging has improved, the kosher food industry has developed its image.

Is the supermarket the enemy for independent sellers? People find a niche. Lubinsky says: supermarkets weren't the problem: people refused to update operations, to advance along with the changes of the kosher food industry. Mom and pops blame failure on supermarkets, but these stores also didn't embrace that their demographic was changing. Today, we have the "come back of the independent." In a way, the supermarket model has been taken and melded with the personal approach of the independent market to create a successful model. (I wonder if Glatt Express in Teaneck could be said to have followed this model.) Lubinsky offers Rockland Kosher and Pomegranate as examples of the successful supermarkets. And big box stores? Making a big statement in kosher (think: BJs, Costco, etc.). People are shopping all three: independents, supermarkets, and big box stores. Everybody wins!

9:25 a.m. "Map of the United States" has two states: New York and out of town (a once-upon-a-time thought by kosher industry folks). This isn't the reality any longer. Industry has learned to appreciate who their customer is. Of all new products that came onto the scene last year, 5,000 had some type of kosher symbol -- the largest presence of a single label.

Kashrut is a "constant education." Like social media, it's a moving target (that's my thought, by the way).   It's also a highly competitive field. "Nothing is sacred anymore." Production crossover has been heightened -- there's no limit to what someone can produce, but this creates havoc for the buyer (overkill as far as options).

9:35 a.m. Scenario of the elderly Jewish woman who went to the supermarket as her outing, but only purchased a few small things didn't drive sales (thus failure of grocery stores in certain locations in NY area). Supermarkets realized that it's better to have 30-50 percent of their consumers filling up their carts than to have Zayde purchasing $20 and just hanging out. The traditional, old-school isn't dead, but it's not as present as it was before. (How many kugels or sponge cakes will I spot out on the floor?!)

Question: Are people really cost-conscious? Mention of co-op projects (I belonged to one of those in Lincoln, Neb. You pay money, join, and help support the supermarket and get special prices on the food). Mention of Twitter! There are people who Twitter the specials to their friends and drive grocery store sales. (Love this!)

Question: What about fake cheese? How does it fit into the kosher industry? There's a subset of young folks that want healthy, food replacements. It doesn't reflect just the kosher industry, but the greater food industry. "If one appears to be healthier, they'll invariably pick up the healthier option." (Love that he said "appears," because this is very important. Most of the food that appears to be healthier isn't.)

9:40 a.m. Honoring Rabbi Menachem Genack, CEO of OU's worldwide kosher division by representative of Manischewitz, for Rabbi Genack's stellar work. Genack's a "close disciple of Rabbi Soloveitchik." Rabbi Soloveitchik said something interesting about Rabbi Genack: he dives to the depths of kashrut and surfaces with gems and pearls every day, not every rabbi can do that. "Rabbi Genack has incredible insights ... amazing humanity ... dedication and leadership to the OU."

I Say Kosher, You Say Yum!

As many of you know, I'm heading to Kosher Fest tomorrow. I'm covering the event -- mostly -- for my Gluten-Free Kosher Critic blog, but I'll probably end up posting everything here and crossing over there. I'm hoping to do some live blogging from the event, and maybe even get an interview with a few folks who create and promote my favorite kosher eats. Are you excited? I'm excited. I'm stoked.

I'm so stoked, in fact, that I'd like to share with you this hilariously unhealthy remnant of Jewish food gone by: The Art of Jewish Cooking by Jennie Grossinger circa 1965. Yes, these delicious recipes call for everyone's favorite ingredient.

FAT

Yes, the recipes just say "2 Tablespoons fat" or "1 cup fat." I know that nowadays we call this "butter" or "margarine" or whatever. But, still. It grosses me out to even look at the recipes. (Sorry Jennie Grossinger, I just can't help it.) Especially as I, someone who loves food (even though it's the enemy), who is attempting to battle this thing called fat with this other thing called fresh, healthy eating. I attended a mini workshop today for Jewish teen educators on how to tap into the minds of Jewish teens with food -- but healthy, relatable, unique, and experiential food. The session spoke a lot to me, and it was awesomely interactive. If you're interested in hooking up with the gal running an awesome set of programming on food for Jewish teens in the NY area, let me know, and I'll set you up.

Ultimately, my goal at Kosher Fest tomorrow is to track down some healthy kosher eats that haven't been processed until kingdom come. Things that leave out the bad oils and the HFCS (or sugar, whatever) and put in the good things we need to sustain ourselves. And? Gluten-free goodies. After all, I'm not only kosher, but also gluten free, which compounds the food difficulties for an on-the-go, busy person like myself. I can't take freshly steamed veggies to work everyday, guys. It just isn't going to happen. Have you seen me in the city? Have you seen the amount of crap I schlep around? I'm a worker, student, and wife. I schlep. It's what I do.

Anyhow, hopefully I can pique your interest with my perfectly delectable posts tomorrow from Kosher Fest. I'm interested in how companies are understanding and marketing "kosher" food. Is it just kosher now? Did we lose the Jewish part of kosher food? What, to you, is kosher food? Is it just kosher food or is it Jewish food? Is it Sephardic or Ashkenazic? Gefilte fish and cholent or baba ganoush and shaksuka? 

This week it's all about food. So? Dig in!