Showing posts with label kosher food. Show all posts
Showing posts with label kosher food. Show all posts

Feb 3, 2012

New Work, New Food!

This was Taylor's farewell meal. He's off to Carmel, CA, for a week.
If you're curious, it's an African Peanut Stew with Pineapple and Kale.
I hope to post the recipe ... if y'all are interested!
What a week, folks! What a week ... and I've been mute for the whole of it. I was driving home yesterday from a meeting and realized that I hadn't written a single thing on the blog this week and began to wonder -- have I reached the ceiling? Am I done blogging? Then I thought, well, with some new changes, my schedule is becoming more regimented and I should have more time for things like blogging because, thanks to this blog, I've achieved great things and I want to continue on that road of blogomania.

So, first off I want to announce some news on the work front. After living in Denver for four months, and doing consulting work for three of those months, I'm happy to say that I'm now a full-time employee at the Colorado Agency for Jewish Education as a the Social Media and Website Manager. This means I get to do oodles of fun things like run amok on the website, come up with cool socially innovative projects, and more. It's seriously a dream job. I work in Jewish Education and Social Media -- for me, this is the best of both worlds. Also, I'm working as a part-time intern for Blogmutt, a startup based in Boulder, as their social media go-to. It's been oodles of fun, and I get to be just as creative and innovative as a girl could dream of being.

So much snow in Denver!
Basically, I'm on Cloud Nine as far as work goes! Patience is all it took for things to land on their feet.

Speaking of my work at CAJE, there was a most excellent d'var on Beshalah given at our weekly meeting that discussed the significance and importance of the items that the Israelites took out of Egypt -- the timbrels, matzo, and Joseph's bones. The discussion involved a question: If you had to pick up and leave, what one item would you take with you? After all, when it came time to take Joseph's bones out of Egypt, Moses searched and persisted for Joseph's bones. So, if you had to search and persist for a single item, what would it be?

At first, I thought, Nothing! There is Nothing! And then I realized, there is something. One thing, in fact. This thing is a photo of my Grandpa and Grandma Edwards standing with my father and uncle, a few years before my grandmother died. (I've written before about them. My grandmother and grandfather both died before my dad was 12 years old.) It's one of the only things that attaches me to a past and to people I never knew.

For what would you search high and far?

On that note, I want to wish you all a Shabbat Shalom from snowy, snowy Denver. Here, I offer you an image of my new attempt at gluten-free, vegan challah! I promise to let you know how it tastes.


Aug 14, 2011

A Magi in the Making

My camera has failed me on visuals once again, and for that I apologize. However, this post will be a true challenge of adjective mayhem -- I must describe to you, as best I can, the glory that is Fun City in West Nyack, NY.

Okay, yes, the kind folks at Fun City, which just opened, were kind enough to have me and Ally over at Modestly Fashioned for a little press preview of the joint. Now that that's out of the way, you know me and you know that I tell it like it is (remember my review of Susie Fishbein's new cookbook? HONESTY). So I hope you'll believe me when I say that Fun City is my new favorite place and I actually intend on celebrating my next birthday (that's September 30) at Fun City, despite having no children or nephews or nieces around to schlep with.

The day began with a drive out to West Nyack, which honestly is a quick trip from Teaneck, to the Palisades Mall. We got there with absolutely no clue where in the mall the place was, but luckily the nice lady at Customer Service let us know that it's down next to the Journeys. Hopefully Fun City will be added to the mall map, but until then, just look for Journeys (the shoe store) and you're there. I had never been in this particular mall before, but it reminded me of CostCo crossed with the Tel Aviv bus station -- it had exposed piping and the floors were a dark gray cement. It felt very ... industrial.

When we got to Fun City, we were introduced to the basic gist of how the fun center came to be. You see, three families got together and decided that this empty space in the mall was perfect for creating a fun recreational space for all ages complete with kosher food, the only NY location of the live-action game MagiQuest, mini-golf, bumper cars, an arcade, laser quest, a party room, a mini roller-coaster, and more (really, more). When you walk into the Fun City location, the first thing you notice is the towering behemoth of a screen featuring MagiQuest, and the rest of the activities sort of flow over you as you begin to look around.

We each got a pre-loaded card for the arcade games (I love that it was all electronic and even your ticket winnings are kept on the card) for a few bucks, and we got set up with our very own wands for MagiQuest play.
These aren't our wands, but this is the gist of what they look like. You get a guidebook to help you, too!
Now, Ally and I were pretty skeptical. I mean, neither of us are gamers, and I've never been into that Dungeons and Dragons kind of world, but we were willing to give it a go -- it was free after all, so what was there to lose? You choose your character style -- so I went with Malkah, one of the royal class, and Ally went with one of the nature dwelling characters and called herself Teva. Our guide led us into a room that gave us the MagiQuest 101 tutorial, and we were off. At first, we were pretty ... confused. But after we each started a quest, we were sold. And I mean that. We were completely into it. We lost track of time, we lost track of space! We did three quests and only put the kabosh on our time because we wanted to explore the rest of the facility (we're going back, and taking our husbands, and we will CRUSH THEM!).

We sampled the food offerings, including the pizza (which Ally said was outstanding), ice cream (Klein's), and french fries. I suggested they hop on the gluten-free pizza bandwagon, and they seemed perceptive. I'm really hoping that they'll include it soon for all those Celiacs out there. Also? Nachos would be a super easy option!

I have pizza envy. HUGE PIZZA ENVY.
The arcade was small, but fun. I hadn't played skeeball in ages. We considered mini-golf, but decided that we'd spent so much time playing MagiQuest, we'd save it for our next adventure. Ally and I left pretty blown away at the facility, the food, and the management.

The one major question we asked the management, actually, because there is Orthodox Jewish ownership, is whether they were expecting an outcry against the inclusion of MagiQuest in the facility as a form of avodah zara (aka idol worship or strange worship). There have been outcries against things like Harry Potter and other "fantasy" type books and movies, so we were wondering if there was a concern. The management said that walking through the mall, kids see much worse things, so this isn't really going to blow anyone out of the water. Good answer! Also, I'm guessing the super frummies out in Monsey won't be going into a mainstream mall anyway, so it probably won't be a problem.

So, listen, if I have my birthday party at Fun City, will y'all come? I'm so serious. My friend Neal had twenty-something birthday at Chuck-E-Cheese and it was amazing. There's nothing like getting to be a kid for a few hours every now and again, right?

Go like them on Facebook and get going to Fun City already!

Also: There are tons of MagiQuest locations all over the country, so one you have an account and your wand, you can go just about anywhere. I first spotted MagiQuest while visiting my little brother last year when we went to Myrtle Beach. If only I had known about the glory of this game ... 

Feb 27, 2011

Best Giveaway Ever: A Cheese Basket!

As I quipped to my husband a few nights ago, "There are those who need a coffee fix (me), there are those who need a chocolate fix (also me), and then, Tuvia, there are those that need a cheese fix (me!)."

As a perpetual snacker, I've been known to grab a slice of cheese to hold me over before a meal. The  more cheese on my pizza, the better. Grilled cheese? My favorite comfort food. On (Gregorian) New Year's, we dined on cheese and crackers, and for our Super Bowl Party, we prepared a wide array of cheesy treats (including cheese fondue, thanks to some guests). And, of course, my favorite kind of cheese? That which pours out of my husband, Tuvia, who, because of my love of all things cheese, has been deemed the Cheeseball ...

But where am I going with this? Well, a giveaway, that's where I'm going!


The amazing folks at Anderson International Foods, who are behind the delicious lines of (mostly) cholov Yisrael cheeses Natural & Kosher, Les Petites Fermeries, Organic & Kosher, and the new Pure & Kosher, dropped the most amazing basket of cheeses at my front door late last week to review (of course, it arrived right after we'd gone out for burgers so I had to wait three hours before cracking into the cheese, which I did, at nearly midnight). Of course, the variety and amount of cheese had my eyes popping, and Tuvia was more than gracious in helping me in sampling.

My favorites? The Goat Cheese Medallions with Cranberries and Maple Syrup (chalav stam). This is one of those moments when I wish there was taste-o-vision, because this cheese is more like dessert in its flavor. Like eating a thick, creamy sweet drop of yogurt or ice cream. Even Tuvia was a fan of this one. Oh! And? It's gluten-free! Hoo-rah!

There also was the Processed Olives Cheddar (chalav Yisrael), which, let's be honest, sounds a little crazy, right? After tasting it, however, the flavor of black olives emanates from the cheese, and I'm very much looking forward to making a gluten-free pizza with this. How? The cheese is round, so I plan on throwing some pasta sauce on a pita, putting the round cheese on top, and going for it. It's the cheese and olives in one! Brilliant!

Having never had Havarti (chalav stam) before (do I live under a rock?), Tuvia and I were eager to crack the package open. With crackers in hand, Tuvia gave it a go and really liked the flavor, likening it very much to our favorite cheese -- Muenster. The flavor was muted, but it was creamy and delicious. He also cracked into the Sharp Goat Cheddar (chalav Yisrael), which piqued both of our curiosities. Tuvia said the hints of goat cheese were very strong, but he ate half a block on his own anyway!

We have a lot of cheese left, and I'm stoked that a lot of it is kosher for Passover, too. So, I'm not going to lie, we're saving a lot of it for Passover cheese cravings -- including the Goat Cheese Medallions (chalav stam), Goat Mozzarella with Fine Herbs (chalav Yisrael) and Goat Mozzarella with Red Peppers (chalav Yisrael). What I do have to say overall about these cheeses, however, is that they're classy, upscale, and they won't break the bank. I'm no cheese snob, but I'd put out any of these cheeses on my cheese plate any day.


But I'm sure you're wondering -- how can I win a basket of delicious kosher cheeses? Here are the details -- read them carefully!
  • The giveaway runs through Friday, March 4, at noon (EST). 
  • To enter, you must post a comment on this post with an original cheese recipe from your arsenal -- and if it's gluten-free, you'll make me a happy camper. Original can be a recipe you found that you adapted, I just don't want you to Google "cheese recipe" and put something here!
  • The winner will be chosen at random, but must provide an original recipe in order to win. 
The winner will receive an amazing cheese basket from Anderson International Foods delivered right to your door, and your recipe will be featured March 10 on the Sincerely Brigitte blog of Anderson International Foods CEO Brigitte Mizrahi, a French cheese connoisseur and the woman behind the four lines of cheese currently on the market today.

Also, be sure to "like" the Sincerely Brigitte Facebook Page and follow Brigitte on Twitter! Good luck everyone!

Feb 22, 2011

Styling for the Kosher Food & Wine Experience

(Clockwise, top left) Pomegranates from Pomegranate, my best pick for dessert ~ Mousse & Cookies from Basil, Treats from My Most Favorite, and the awesome face behind got cholent? 

Tonight, Tuvia and I hit up the 2011 Kosher Food & Wine Experience at Chelsea Pier 60, and wow was I blown away. It was like Kosher Fest with the pushing, shoving, and mass quantities of food, except that the people were dressed more nicely, the ambiance was more classy, and the food and alcohol was amazing and unforgettable. There were gobs of Twitter folk there, including @hsabomilner, @dovidlobl, @yeahthatskosher, @mottel, @wifeofmottel, @ohnuts, @koshertopia and ... man alive, I can't remember who else. A lot. We all gathered in front of the Shalom Bombay booth and schmoozed and kvelled about the goodies and the crowd. Yes, people were crazy rude and pushy, but for some reason, it wasn't nearly as offensive as folks were at Kosher Fest. Thank heavens for that.

My pick for best food? Subsantional. Yes, I know, it isn't a steakhouse or high-class restaurant, but the food was amazing and it was gluten-free. Chili, some delicious Latino pulled something or other, and, wow. It was amazing. *Edit: I have to mention the glorious Jack's Gourmet. I was so happy to finally meet the faces behind Jack's, and there was always a huge crowd around their table. Bravo!*

My pick for best dessert? Basil, without a doubt. They had a delicious, rich chocolate mousse and a meringue cookie that had this amazing hint of ... yes, you guessed it, basil! It was so delicious, that I think I've finally got a reason to force Tuvia to go to Brooklyn!

My pick for best alcohol (wine or otherwise)? Binyamina Sour Apple Liqueur! Oh my gosh it tasted like a Jolly Rancher.

Unfortunately, there wasn't a ton of gluten-free food there. Tuvia had to do a lot of the eating. Maybe next year? Luckily, the chefs there knew what I was talking about when I asked if the food had gluten in it. Phew. Except that one Indian restaurant I've never heard of that said, "So you can't have white flour or whole wheat flour?" Oy.

And, of course, the real reason for this post: fashion!

I was perplexed as to what to wear to this event. The photos up on their website made the event appear to be a classy, dressy event, but from what I heard from other attendees, it wasn't as dressy as I was expecting. I couldn't choose between two outfits, so I asked the lovely Hadassah, and she and I agreed on the best outfit: Dressy Tzniut Librarian!




I was struggling with the outfit at first, but then the hair thing hit me up. I wanted to wear my sheitel, but it wasn't jazzing me. It's super straight right now and needs to be styled, so on a whim I decided to pull it back with a hairband and, well, I really love the way it looked.

I paired the 'do with ...

  • School Marm Shoes from Kohl's with some Target "sweater" tights
  • Looped earrings from Target
  • Cardigan a la Marshall's (no clue when I bought it or for how much)
  • Ruffled collar shirt from Van Heusen (Tuvia calls it my Pirate Shirt; think Seinfeld)
  • Skirt from Dress Barn
  • Headband from the Icing (yes, that cheesy jewelry store in the mall)

Let me know what you think of the look -- I'm still trying to decide how I feel about the hair and the ruffles. And, of course, I include Tuvia because he bent to my will and wore a pair of nice black slacks, a white button-down, and a black/white/gray checkered tie that I got for him from either Conway or Marshall's. I forget. Either way, he looks great, right?

Here's to delicious, classy kosher food from all over the New York area -- may next year's Kosher Food & Wine Experience be more amazing, more delicious, and bigger than ever!

Jan 3, 2011

Prepare to Microwave Your Chicken

The greatest thing I miss about not being kosher is the convenience of many heat-and-eat products (after all, I once upon a time wrote food treyf-style reviews for HeatEatReview.com). I also was able to lose a hefty amount of weight by subsisting on Lean Cuisines, which are, from my memory, absolutely delicious. Unfortunately, being kosher means very few healthy, heat-and-eat options. Among the available options is probably the only healthy one, which is Garden Lites, but it's all veggies, all the time. You have to be a real lover of things like zucchini to take those on. But there's nothing like those giant family-size frozen options that I've found that are both gluten-free and won't clog my arteries on first-bite.


What if, say, you want a full-size chicken. And you want it in 20 minutes. You want it delicious. You want it moist. And? You want to make it in your microwave.

Tuvia got really excited. And he wanted to do the "Susanne Face."
I know, it's crazy. I thought it was crazy. When a rep with Empire Kosher called me about this new product -- the Ready to Roast Garlic and Herb Seasoned Chicken, I seriously thought he was insane. You can't buy un-kosher chicken that you can cook in 20 minutes in your microwave, so why on earth would the kosher market produce something?

There were some juices leaking from the bag, but otherwise? Ready to cook.
In my mind, all I can think is that the folks at Empire realize that we're busy -- all of us, not just Jews -- and having a fresh, delicious, kosher, seasoned chicken ready in 20 minutes is the best thing since sliced bread. The directions couldn't be more simple [this is my take on them, actually]:
Open the big bag. Inside is another bag. On one side it says "This side up" or something to that effect. Put the bag of chicken on a plate with the right side up. Cut two holes. Put in microwave. Cook for 20-22 minutes. Eat delicious, moist, seasoned chicken. Be happy. Use the time you could have used waiting for your chicken to be done to eat some delicious dessert or go for a walk or snuggle with your sweetie.  
He's got a knife! Steam.
My dear husband Tuvia described the chicken as "moist and flavorful." To which I responded, that's it? And he responded, "sure thing." Okay, so he's not one for words. The great thing about this chicken is that the seasoning really permeates throughout the bird. Oftentimes, as I've noticed in my own imperfect cooking, the seasoning I put on the skin sits there, and a lot of people don't eat the skin, so the flavor is lost. Empire did a great job making sure the flavor was throughout, and that the bird stayed super moist, even in the microwave.

I will say that the perfect cooking takes a bit of tweaking, and you have to check the packaging with the wattage of your microwave. We cooked ours initially for 20 minutes, then for another 2, and there were still a few spots we weren't sure about, but the thermometer (our's) showed us otherwise. We devoured the chicken, leaving just enough for me to take on a Chicken Taco Salad tomorrow. Leftovers are wonderful (and that shows you how plentiful the chicken is).

Yes, Empire gave me this bird to try. Yes, I'm happy that it was free. But seriously? It was at Glatt Express here in Teaneck for about $15, which is nothing for a meal that with some potatoes and veggies could easily feed four people. But those of you who've read me for a while know that I'm honest in my reviews. If you don't believe me, check out some of my honesty over on my Yelp page. So go out, buy a delicious Empire Kosher Chicken, and be prepared to kick back and have dinner in no time at all.

Happy eating! (PS: I'm pretty sure this is NASA technology ... what else could it be!?)

The delicious, well-seasoned, moist as a summer night in Washington D.C. chicken. B'tayavon! (Bon appetit!)


Dec 30, 2010

Medium-Rare, That's How It's Done

I joined Yelp.com, the restaurant and general review site, back in the day, probably in 2007, and I really took off in 2008 reviewing restaurants like crazy while living in Chicago. When I moved to Connecticut and became kosher, my reviews became some of the first on kosher restaurants in Connecticut, Monsey (NY), New Jersey and elsewhere. Now, I'm blessed with a bevy of restaurants to review on a weekly basis, and believe me, I do. I review Starbucks locales, local coffee shops, and, of course, as this blog's title post suggests ... Steak Houses.

Lucky for me (and you), I've got a stellar review right here for you, on ETC Steakhouse (that's E, T, C steakhouse, not etcetera), and a very sweet deal, too. I know what you're thinking ... I'm hocking lots of stuff lately, but 'tis the season for tightening purse strings. Thus, for places like steakhouses and fancy pasta joints and sushi digs, you want to save a little change, right?

Then, I insist that you all go to KosherAdvantage.com and sign up for a card. The card works at butchers and restaurants around New Jersey and New York, but also places online and in locations like California and Florida and Baltimore and, yes, Canada. I have no doubt in my mind that the Kosher Advantage card is going to spread its wings and fly across the country in all cities with a substantial kosher consumer population, but for now, simply go to the website and check out the many places that do take Kosher Advantage.

THE DEAL

And? You can get THREE FREE MONTHS of membership by using the code "kvetching" at checkout on KosherAdvantage.com. (There will be a little box that asks if someone suggested it to you, and that's where you enter "kvetching.") If you decide to give them a call, just mention "kvetching," too. Three months free is worth a try, eh? Yes. Yes it is. And now? My review of ETC Steakhouse in Teaneck, New Jersey. Prepare to salivate.

THE REVIEW

Note: ETC Steakhouse did not pay me to post this. In fact, they didn't even pay me to eat there. I paid for the meal. Except the cake, because that was Tuvia's birthday cake. This is all me here. And really, it was that good. 


Five, blazing red Yelp stars on this one.  I would have taken a photo of my food, but, well, I sort of ate it really fast. 


If you scout out my reviews, you'll notice that I wasn't always kosher. In fact, I went kosher strictly in mid-2009. Before that? I indulged in all the non-kosher food out there, including a bounty of steakhouses while living in Chicago. In fact, if you check out my reviews, you'll notice some particularly drool-worthy ones where I go on and on about the masterful filets at some of Chicago's best joints.

But then, I went kosher. Technically, filet mignon isn't kosher. Steakhouses, all the good ones, weren't kosher. I was left on an oasis of meatlessness.

I've had plenty of kosher steaks since then. Plenty of "filets" at kosher joints, with the requested cooking style of "medium rare" (it's the only way to eat beef, people). And all of them have been less than impressive. Doable, but simply impressive.

Enter ETC. Steakhouse. Yes, it was my husband's birthday. Yes, he should have been the one having the ethereal experience (which, by the way, he did, but this is about me here), but it was I who ordered the Peppercorn Encrusted Filet with frittes, marrow, and some kind of greens. I got mine sans marrow, because I'm a gluten-free eater, and ordered it medium rare. I also ordered the Potato-Leek Soup as a starter.

Evan's delicious gluten-free "happy birthday" cake!
The soup was good, but nothing I'd write home about. I make my own potato-leek soup at home and it's thick and creamy (not to mention vegan). This soup was a little on the oily side. But I came here for the meat. So when the main course arrived, I was elated. The steak was huge, thick, and was oozing juice. The filet was cooked perfectly. I mean, absolutely perfectly. It had the perfect crust with a juicy, pink center. And the taste? You'd need taste-o-vision or smell-o-vision to really get the full impact of just how good this was.

When I say this is the BEST steak I've ever had, I mean it. I really, really mean it. I've had a million steaks in my life, and this was, hands down, the most delicious, perfectly cooked filet I have ever had. And I take meat seriously. Very, very seriously.

The frittes were good, and I didn't eat the greens (it seemed kind of like sprouts, but was more for decoration). We got the Gluten-Free Chocolate Cake with Orange Mousse for dessert because, as I mentioned, it was my husband's birthday. If you ever though gluten-free cake couldn't be delicious, you were lied to or mistake or insane. It was moist, rich, and absolutely to die for.

I've decided that my last meal on earth will be a steak cooked by the chef here, who, by the way, came in to say "hello" to us and the other tables and see how the meal was. If you don't fine-dine much, this is a sign of a really high-class joint. To have the chef come out? You see the face behind the plate, and that's important.

Take-away: Go here. Order the filet. Order it medium-rare. And be prepared to want that steak for every meal for the rest of your life. And if you think I'm wrong? Let me know. I'd love to hear you kvetch. 

(Also: A nod to our amazing waitress, Lily, who made the entire experience excellent. The cozy little joint is perfectly coifed in that red-black steakhouse feel, but without being cheesy. The wait staff is all in black, making it a classy, classy joint.)

Oct 26, 2010

Kosher Fest: The Highs, The Lows

See all that Black and White? 
Kosher Fest, Kosher Fest ... you will forever be known affectionately as "The Big Kiddush." (Hat tip to @elierosenfeld on that one.) The reason? Kosher Fest comes with everything kiddush does: fish, booze, little old ladies and large Hasids elbowing you for nosh ... oh, and Tam Tams. Yes, Kosher Fest had literally everything the kosher consumer could dream of. Squeazable hummus, chorizo-style sausage, soy cheese for your favorite burger, and everything in between. I'm pretty sure my eyes have melted from the shock of so much at once. At least, it feels that way. My knees ache, my back hurts (I schlepped around a lot of stuf), and I'm exhausted. The noise, the shoving, the nudging, the meeting of new old friends. But I survived. I did, indeed, live to tell the tale.

I was eager to go to Kosher Fest for one reason: I love food. (Okay, I was also really excited to be in the presence of literary giants Sue Fishkoff, Susie Fishbein, Jamie Geller, Paula Shoyer, and Joan Nathan.) Food, the enemy, is one of my favorite things. The search for delicious gluten-free kosher food is a difficult one, but one I'm willing to rock for the sake of  other kosher-keepers who seek tasty, healthy, gluten-free eats. The problem? These things don't really exist out of vegetables and fruits -- the basics of a gluten-free diet. But sometimes, you want bread and cookies and crackers and to eat a sandwich like a normal person. Matzo ball soup and cake, pasta and chicken fingers. Just as much as kosher consumers want to eat that treyf-like food (imitation crab and soy cheese for burgers), so do gluten-free consumers want to eat like the rest of the world and even more so like their kosher brethren. To be able to say motzi and bensch at the end of a meal. To enjoy a cookout and go out to eat.

So let's forge forth. I'll be reviewing individual products that I took home with me over on www.kosher-critic.com over the coming week. Items that I tried on-site will get appropriate comments. I was really shocked at how few of the vendors offered products for me to review when I said "I'm a blogger." The power of the blogger is mighty, right? I had to ask, and in a few cases ask multiple times, to take something with me to review.

My adventure began at the Kosher.com booth. I'm already sold on Kosher.com, from which I purchase Heaven Mills gluten-free challah rolls (oat based for motzi fun!) and other goodies like gluten-free gefilte fish. Jamie Geller (of Quick & Kosher fame) tells me that the King Arthur mixes that Kosher.com sells are worth my time, so I'll be giving those a go and if you do, too, please let me know what you think. I trekked on, stopping by the folks behind Naked Juice drinks. They didn't seem to have a clue what I was talking about when I mentioned "gluten free," but when I said I was a blogger they were keen on showing me good customer service (a blogger's tirade can ruin you). From there I spotted the illustrious Susie Fishbein, with whom I nabbed a picture and shared my disappointment in the cookbook's layout. To be honest, she didn't seem super interested in my comments, but, after all, she was bombarded with people and probably stressed out ... so I guess I won't read too much into that ...

I intended on maintaining fleishig status throughout the day (I was sporting some coffee im chalav), so I ended up eating a lot of interesting parve and cheesy things. I surpassed the Mikee marinades, which come in a variety of gluten-free options (although, I did go back later and have some, and it was outstanding). I nabbed an awesome bag from the folks at Kind Healthy Snacks, which produces a variety of fruit and nut bars, including one that is packed with fiber. My recommendation is to get some and throw them in your bag to stav off hunger. The bag they gave me saved my life, btw. So much to schlep! So little time ...

I hit up a variety of booths with random goodies throughout, and I finally met my connections over at Katz Gluten Free and picked up a container of their new sugar-free cookies. I have to give props to them for going the extra length to add a little healthfulness to their products, but I'm still not sure I'll be eating them regularly. Same goes for Shabtai products, which are so delicious in that they taste like normal cakes, but ... sigh. Calories. Sugar. Fat. Weight Watchers is watching. And I'm trying to avoid processed stuff in order to fill up on things packed with veggies, protein, and fiber. One product I'm super stoked about is the Garden Lites line of gluten-free eats. I've had their souffles before, but tasted the Zucchini Marinara today and it blew my mind. With 110 calories, 5 grams fat, and 3 grams fiber, it's a seriously healthy treat that, yes, you guessed it, tasted like spaghetti marinara. I've decided I'm going to just eat this every day for lunch. Why? It tasted good and it was healthy and that's what I've been looking for in kosher foods.

Oh, and I love the redesign of gluten-free soup nuts. Rings? Awesome. And fun. And soup-a-licious! Also, there was a French (or was it Israeli?) company there trying to get U.S. distribution that represents French cheese and a whole line of St. Dalfour jellies that are all natural. By this I mean it's fruit and juice. ZERO sugar. And wow, so delicious. I picked up a jar of the Orange Ginger, and I'll be reviewing it in short. And meat? I had probably the most delicious sausages I've ever had -- surpassing even those of Smokey Joe's in Teaneck! The "Delicious and Kosher" eats of Jack's Gourmet. They had a chorizo-like sausage, a spicy Italian (it wasn't that spicy) and probably six others. They're gluten-free and oh-so nommy.

I'll cap off my product placement and musings with the booze. Yes, the booze. The liqueur was flowing through the aisles. There was a mountain of kosher wines (I seriously had no idea there were so many), and there were varied versions of whiskey and scotch and bourbon. My favorites? Walders Vodka & Vanilla, which won Kosher Fest Best in Show and didn't taste a bit like alcohol (which I love) and the Heering Coffee Liqueur? Holy Moses. I could drink this stuff for breakfast. I didn't try any of the wine, but from the looks on people's faces, they were happy. 

The view from the Tweetup. I felt so powerful ... reigning supreme over the masses!

Kosher Fest loves Canada! 
In the end, Kosher Fest has a LONG way to go in becoming Social Media friendly. There was wi-fi, but it was nonexistent outside of the press room (where there was no room to sit, for anyone) and it was impossible to blog on-site. Phone service, too, was slight in most instances. It was impossible to be technologically connected and live from the location, and the organizers appear to not have been set up for welcoming or even encouraging a social media presence at the event. Color me disappointed and let down by Kosher Fest. 


That is: the experience, that is, not the food. The food? It was 60 percent outstanding and 40 percent irritatingly unhealthy and gluten-filled. Stay tuned for detailed reviews and anything I might have forgotten here, as well as more info about upcoming gluten-free products from Kedem (there will be a "matzo-like" product, as a teaser), Manischewitz's plans for gluten-free eats, and some safe and fashionable Shmira Wear. Yes, you read that last thing right. Hopefully I can get Tuvia to do a fashion show for me!


Oh! And, before we part ways, check out this awesome video of someone making a havdalah candle. I got to take the gem home with me, and I can't wait to use it. These guys were totally shtetled out, too! (PS: It's sideways, but you'll get the drift.)






Kosher Fest Keynote: Live Blogged!

Note: Everything on Kosher Fest 2010 is cross-posted @ www.Kosher-Critic.com. My thoughts in this post tend to be in parenthesis. 

I arrived at the Meadowlands Expo Center at 8 a.m. (thanks Tuvia, for dropping me), only to discover that press registration was at 9 a.m. Growl. I sat outside, got my Tweet on, and now? I'm at the keynote address by Menachem Lubinsky, the president of LUBICOM Marketing/Consulting. Here are some comments, which I'll update throughout the morning.

9:15 a.m. In its 22nd year, Kosher Fest has the largest number of gluten-free, sugar-free, egg-free, and other dietary-restricted foods yet. The number of health-conscious and younger consumers are driving change in the kosher industry. Even at a time of recession, the kosher industry is doing good ("recession proof," says Menachem Lubinsky, keynote speaker). However, many aren't buying gourmet and steaks.

Big-name chefs heading kosher. A "trend" that continues to develop outside the kosher community, geared toward upscale. A change from 20 years ago when kosher wasn't kosher. Packaging has improved, the kosher food industry has developed its image.

Is the supermarket the enemy for independent sellers? People find a niche. Lubinsky says: supermarkets weren't the problem: people refused to update operations, to advance along with the changes of the kosher food industry. Mom and pops blame failure on supermarkets, but these stores also didn't embrace that their demographic was changing. Today, we have the "come back of the independent." In a way, the supermarket model has been taken and melded with the personal approach of the independent market to create a successful model. (I wonder if Glatt Express in Teaneck could be said to have followed this model.) Lubinsky offers Rockland Kosher and Pomegranate as examples of the successful supermarkets. And big box stores? Making a big statement in kosher (think: BJs, Costco, etc.). People are shopping all three: independents, supermarkets, and big box stores. Everybody wins!

9:25 a.m. "Map of the United States" has two states: New York and out of town (a once-upon-a-time thought by kosher industry folks). This isn't the reality any longer. Industry has learned to appreciate who their customer is. Of all new products that came onto the scene last year, 5,000 had some type of kosher symbol -- the largest presence of a single label.

Kashrut is a "constant education." Like social media, it's a moving target (that's my thought, by the way).   It's also a highly competitive field. "Nothing is sacred anymore." Production crossover has been heightened -- there's no limit to what someone can produce, but this creates havoc for the buyer (overkill as far as options).

9:35 a.m. Scenario of the elderly Jewish woman who went to the supermarket as her outing, but only purchased a few small things didn't drive sales (thus failure of grocery stores in certain locations in NY area). Supermarkets realized that it's better to have 30-50 percent of their consumers filling up their carts than to have Zayde purchasing $20 and just hanging out. The traditional, old-school isn't dead, but it's not as present as it was before. (How many kugels or sponge cakes will I spot out on the floor?!)

Question: Are people really cost-conscious? Mention of co-op projects (I belonged to one of those in Lincoln, Neb. You pay money, join, and help support the supermarket and get special prices on the food). Mention of Twitter! There are people who Twitter the specials to their friends and drive grocery store sales. (Love this!)

Question: What about fake cheese? How does it fit into the kosher industry? There's a subset of young folks that want healthy, food replacements. It doesn't reflect just the kosher industry, but the greater food industry. "If one appears to be healthier, they'll invariably pick up the healthier option." (Love that he said "appears," because this is very important. Most of the food that appears to be healthier isn't.)

9:40 a.m. Honoring Rabbi Menachem Genack, CEO of OU's worldwide kosher division by representative of Manischewitz, for Rabbi Genack's stellar work. Genack's a "close disciple of Rabbi Soloveitchik." Rabbi Soloveitchik said something interesting about Rabbi Genack: he dives to the depths of kashrut and surfaces with gems and pearls every day, not every rabbi can do that. "Rabbi Genack has incredible insights ... amazing humanity ... dedication and leadership to the OU."

Oct 25, 2010

I Say Kosher, You Say Yum!

As many of you know, I'm heading to Kosher Fest tomorrow. I'm covering the event -- mostly -- for my Gluten-Free Kosher Critic blog, but I'll probably end up posting everything here and crossing over there. I'm hoping to do some live blogging from the event, and maybe even get an interview with a few folks who create and promote my favorite kosher eats. Are you excited? I'm excited. I'm stoked.

I'm so stoked, in fact, that I'd like to share with you this hilariously unhealthy remnant of Jewish food gone by: The Art of Jewish Cooking by Jennie Grossinger circa 1965. Yes, these delicious recipes call for everyone's favorite ingredient.
FAT

Yes, the recipes just say "2 Tablespoons fat" or "1 cup fat." I know that nowadays we call this "butter" or "margarine" or whatever. But, still. It grosses me out to even look at the recipes. (Sorry Jennie Grossinger, I just can't help it.) Especially as I, someone who loves food (even though it's the enemy), who is attempting to battle this thing called fat with this other thing called fresh, healthy eating. I attended a mini workshop today for Jewish teen educators on how to tap into the minds of Jewish teens with food -- but healthy, relatable, unique, and experiential food. The session spoke a lot to me, and it was awesomely interactive. If you're interested in hooking up with the gal running an awesome set of programming on food for Jewish teens in the NY area, let me know, and I'll set you up.

Ultimately, my goal at Kosher Fest tomorrow is to track down some healthy kosher eats that haven't been processed until kingdom come. Things that leave out the bad oils and the HFCS (or sugar, whatever) and put in the good things we need to sustain ourselves. And? Gluten-free goodies. After all, I'm not only kosher, but also gluten free, which compounds the food difficulties for an on-the-go, busy person like myself. I can't take freshly steamed veggies to work everyday, guys. It just isn't going to happen. Have you seen me in the city? Have you seen the amount of crap I schlep around? I'm a worker, student, and wife. I schlep. It's what I do.

Anyhow, hopefully I can pique your interest with my perfectly delectable posts tomorrow from Kosher Fest. I'm interested in how companies are understanding and marketing "kosher" food. Is it just kosher now? Did we lose the Jewish part of kosher food? What, to you, is kosher food? Is it just kosher food or is it Jewish food? Is it Sephardic or Ashkenazic? Gefilte fish and cholent or baba ganoush and shaksuka? 

This week it's all about food. So? Dig in!

Jul 15, 2010

I'm An Oscar Mayer Weiner ...

Growing up, hot dogs were a family staple. My mom made Pigs in a Blanket (think a hot dog with a slice in it, a piece of cheese placed in the slice, and a biscuit wrapped around the hot dog and cheese and cooked) regularly, and when we went to the Drive-In as kids my mom always made hot dogs in buns, wrapped in foil, to schlep to the theater for good eats. Hot dogs were always a staple. Old school hot dogs. The kind with who knows what inside them. As I got older, I got hot dog cravings and opted for turkey dogs -- at least I knew they comprised only one curious item (turkey, that is).

For a lot of people, Hebrew National Hot Dogs are the bee's knees of the non-gross hot dog business because it's the non-crappy stuff that makes up their dogs. I can get behind that, but I can't get behind the kashrut. I know, I know "ages old rumors" and "Conservative hashgacha is just as good as Orthodox" and all that jazz. Nine times out of ten kashrut issues involve something that happened a long time ago that a business or store owner or company just can't get over. It happened back in the day, too (I'm reminded of a story from "The Lost: A Search for Six of Six Million" by Daniel Mendelsohn in which village residents remember the author's family because he was selling non-kosher meat as kosher and it caused a huge scandal!).

But what Hebrew National did for the industrialization of kosher food in the United States can't be underestimated. So mad props to Sue Fishkoff in her July 4 New York Times OP-ED "Red, White and Kosher" for her exploration of just what Hebrew National did when it did it. Today, one-third to one-half of the goods you find in your average supermarket chain have kosher certification (of course, whether Orthodox Jews will buy those certified products is questionable), but Fishkoff's point is that most of the people buying these products aren't Jewish! People (mistakenly) think that kosher = healthier, better, less junk than all that other stuff. Boy, have they walked down the grocery aisles in Monsey? Candy, chips, candy, chips, sugary treats. Have they sat down at a Shabbos meal!? I mean, come on, we're not the healthiest eaters out there.

Fishkoff has a new book coming out in the fall called “Kosher Nation: Why More and More of America’s Food Answers to a Higher Authority," and I'm super eager to read it. As the kind of person that gets giddy when she sees the kosher food carts at Yankee Stadium, I'm guessing Fishkoff's look at kosher food production and evolution in the United States will be right up my alley. Here's what the Random House page has to say:
Kosher? That means the rabbi blessed it, right? Not exactly. In this captivating account of a Bible-based practice that has grown into a multibillion-dollar industry, journalist Sue Fishkoff travels throughout America and to Shanghai, China, to find out who eats kosher food, who produces it, who is responsible for its certification, and how this fascinating world continues to evolve. She explains why 85 percent of the 11.2 million Americans who regularly buy kosher food are not observant Jews—they are Muslims, Seventh-Day Adventists, vegetarians, people with food allergies, and consumers who pay top dollar for food they believe “answers to a Higher Authority.” She interviews food manufacturers, rabbinic supervisors, and ritual slaughterers; meets with eco-kosher adherents who go beyond traditional requirements to produce organic chicken and pasture-raised beef; sips boutique kosher wine in Napa Valley; talks to shoppers at an upscale kosher supermarket in Brooklyn; and marches with unemployed workers at the nation’s largest kosher meatpacking plant. She talks to Reform Jews who are rediscovering the spiritual benefits of kashrut and to Conservative and Orthodox Jews who are demanding that kosher food production adhere to ethical and environmental values. And she chronicles the corruption, price-fixing, and strong-arm tactics of early-twentieth-century kosher meat production, against which contemporary kashrut scandals pale by comparison.
A revelatory look at the current state of kashrut in America, this book will appeal to anyone interested in food, religion, Jewish identity, and big business.
Color me stoked. Are you stoked? Put this on your to-read list for the fall!

Note: You might recognize Fishkoff's name from her book "The Rebbe's Army," another book I'm dying to read. Anyone have thoughts about Fishkoff and/or her books?

May 4, 2010

Mmm ... Coffee Sweets Giveaway!


Shavuot is coming up, and that means I need to prepare myself for all night study; after all, I'm giving a late-night (or early morning) shiur on "Rachav the Harlot: The Rabbis' Convert." Usually this means lots of coffee, not too much dairy, and plenty of sleep the day before. Traditionally, Jews the world over stay up all night on Shavuot, studying anything and everything involving Torah, and this means crafty ways of staying awake until morning davening. The interesting thing is that I remember reading -- somewhere, at some point -- that the Rabbis discuss, in the Midrashic Literature, the consumption of coffee in order to study into the late hours of the evening. In many cases, studying at night -- especially in the Middle Ages -- was the safest thing to do. Coffee, then, is in our bloods!

So here I am, partnered with the outstanding folks over at the world's largest online Kosher superstore, Kosher.com, to host a giveaway here on the blog for a special choco-coffee confectionary. Kosher.com, you see, recently became the newest East Coast reseller of Javaz's Dark and Milk Chocolate confectionaries. The most fascinating thing about this company? They select and roast coffee expressly for confectionary purposes! Oh, and it's kosher, which is always a plus!

So here's the deal: This giveaway is open for the next week (that is, I'll be drawing a winner at midnight on Tuesday, May 11, 2010 at 11:59 p.m.). What do you need to do?

  1. Follow @kvetchingeditor AND @kosherdotcom on Twitter. 
  2. Answer ONE of the following questions WITH a link to the product on the Kosher.com site. POST YOUR COMMENT HERE ON THE BLOG!
    1. How do you take your coffee? 
    2. What do you like to eat with your coffee?
Next Tuesday, I'll choose a winner at random, and that winner will receive a WEEK's SUPPLY of Javaz confectionary! Yes, that's right, a week's supply. That means one week where you can skip the Starbucks line, or better yet, save it all up for all-night Torah study! You can get a hefty dose of chocolate and a coffee buzz at the same time. That, to me, is besheirt! (That is, meant to be!)

Information about Javaz's chocolates: "The Dark is perfect for an afternoon pick-me-up or whenever you want to treat yourself. These artisan confections feature fair-trade organic Arabica coffee beans covered in exquisitely rich and luscious dark chocolate. The Milk, meanwhile, features fair-trade organic Arabica coffee beans smothered in melt-in-your-mouth milk chocolate!" (Also: They're Kof-K Dairy.)

NOTE: Only open to U.S. residents. Sorry Canadians and Israelis! But if you DO win, you can always choose to have it shipped as a gift to someone in the U.S.!

Apr 26, 2010

Food, the Source of All Evil

I try to stay on the derekh here with talking all things Judaism, but it's nice to diverge every now and again. So here goes!

I've been dealing over the past few years with stomach unsettledness. That's the best way to describe it. I'm perpetually exhausted, everything I eat upsets my stomach, and my doctor however many months ago suggested I hit up a therapist. Stress, she said, is the source of all my woes (weight, not sleeping, stomach issues). The thing is, I can usually tell when my stomach woes and sleeping woes are stress-related, and yes, that's probably about 40 percent of the time. But that other 60 percent, especially right now when I'm -- honestly -- not that stressed about anything, makes me wonder: What's my body telling me?

So I've decided to go gluten free. The National Institutes of Health (that's a .gov site) suggests continuing to eat gluten before and during your testing for gluten stupidness, but I just want to give it a go. We'll see how it works. I'm okay self-diagnosing on this one, because if I go back to my doctor she'll ask me if I saw a shrink yet, and I can't deal with that. Plus, more veggies = healthier Chavi. I'm also avoiding meat after watching Tuvia devour some chicken over Shabbat and after hanging out with some chickens and cows at Old Sturbridge Village on Sunday ...

So it's fruits, vegetables, nuts, and fish for me. And I couldn't be happier. The difficulty will come when I have to eat by other people, when it comes to challah, etc. Does anyone have any advice on being a kosher, gluten-free consumer? Anyone?

In the meantime, I'm going to figure out a way to make all of the cupcakes over on Ming Makes Cupcakes in a gluten-free and low-sugar fashion. Go health!

Hat tip to @HeySuburban for posting this website (the cupcake one, that is) up on Twitter :)

Apr 4, 2010

Pesach Cookin', Chavi Style!

I cooked my heart out today. It's a low-key last two days of chag, and with my continued stomach ache, I'm probably going to spend most of the holiday sleeping, drinking some iced tea, and sleeping some more. Most of these items I threw together based on the recipes linked to them. However, 9 times out of 10, I completely didn't even follow the recipe; I tend to be "inspired" by a recipe but rarely follow them (unless I'm baking, that is). This is just a free-for-all of what I put together. What will be served when is yet to be determined! (Oh, and of course I don't list ALL the spices ... salt and pepper always are assumed.)

Main Dishes
Russian Onion Chicken (Russian Dressing, Onion Soup Mix, Honey, Chicken)
Honey-Mustard Breaded Chicken (Honey Mustard, Honey, Matzo Meal, Chicken)
Sweet & Sour Meatballs in Crockpot (Ground Turkey, Matzo Meal, Garlic, Sweet & Sour Marinade)
Sephardic Spicy Fish in Red Sauce AND Garlic Tilapia (still working on this one)

Side Dishes
Boxed Couscous (nothing special here, I don't even think it's real couscous, but it's kosher l'pesach)
Onion Kugel (Box of macaroni noodles, onions, garlic, eggs)
Apricot-Apple Kugel (Farfel, apple sauce, dried apricots, eggs, cinnamon, sugar) -- good cold!
Roasted Red Potatoes (Paprika, salt, pepper, garlic, olive oil, red potatoes)
Roasted Honeyed Potatoes (Honey, honey mustard, garlic, olive oil, yukon gold potatoes)

And, of course, there will be matzo rolls, salad, gefilte, and maybe some canned soup. For Shabbat I made the Apricot-Apple Kugel (pictured) as well as a Pesach version of cholent (that didn't turn out so well), french fries (for Friday night) and hamburgers.

So that's that. If you really want to know precise measurements, I can try to help you eye-ball it :)

OH! And my favorite thing, I totally forgot I made it (and it's all good with JUST egg beaters egg whites, btw): Lemon Ice Cream. It's parve, it's creamy. It's amazing!

Mar 25, 2010

A Pig Called Traif. Seriously?

Not that I want to give press to folks dishing out non-kosher foodstuffs, but I can't pass up mentioning this. I'm incredibly amused about this new restaurant opening in New York, and I have to hat tip @MarkSoFla for posting it up on Facebook. I mean, the restaurant is called Traif, and I don't even want to begin the discussion on the transliteration (trayf, trayfe, traife, etc). The chef/co-owner of this establishment is Jason Marcus -- yes, he's Jewish. He admits on his blog that although he's Jewish, he's "obviously not good at it."

I'll say!

No judgments passed on observance or kashrut or anything here, but really? The most ancient attributions that defined Jews, no matter where they were living, consisted of two things: circumcision and not eating pork.

The funny thing is most non-Orthodox Jews I know won't even eat pork as a matter of principal in sticking with ancestral tradition. I don't even know when the world became obsessed with pork, but I think it sucks. Why the obsession with bacon? With pork? It doesn't even taste good and of all your meaty options, it really isn't that great for you.

And from the comments from both frum and non-frum Jews on Facebook from just having posted this link, the reaction is one of disgust. Should this be happening? Why couldn't the guy just call it the Pork House or something. Why integrate the Hebrew word? Why sort of chuck such an integral cultural/halachic no-no in people's faces and on their radars?

I mean, to each his or her own, but it just seems a little ... unnecessary. I wish Marcus all the luck in the world, but I also secretly hope people turn up their noses at his attempt at kitsch in the face of "tradition." Thoughts?

Mar 20, 2010

A Pasta-licious Shabbos Menu

My gratin didn't looks this scrumptious, but it came really close!

Another cooked-up Shabbat, and another menu to present to my readers. I like to venture outside the traditional box and mix up some milchig (dairy) treats, so this week I went the route of the cow! Its byproduct, that is.

Friday Dinner

Challah (store-bought, come on people, Pesach is coming!)
Boxed Butternut Squash Soup (I do have a life, after all)
Cinnamon Streusel Cake n' Cup kit (an impulse by at Burlington Coat Factory, of all places)

Saturday Lunch
Challah (store-bought, FTW!)
Vegetable Pasta with Trader Joe's Pasta Sauce
Sweet Potato and Butternut Gratin (Note: I obviously didn't include the pancetta!)

The sauce with the fish was to die for. I could seriously eat that sauce ... I mean wow. It really blended well with the sweetness of the fish, too. I used Cary's Sugar-Free Syrup to help keep the badness down, too.

I was a little disappointed in the gratin, but it was my first time making something as such. I think next time I'd probably leave out one of the three main ingredients and settle for just plain potato + squash or plain potato + sweet potato. There's just too much going on in this dish!

The Guiltless Alfredo sauce, however, was a huge hit. Such a huge hit that even I, who absolutely loathes white sauces, loved it. There's some kind of special kick to it, and the fact that it's so easy and not horrible for you helped, I think. As a note, I did substitute the milk by using SKIM milk, and it turned out fine.

For both pasta dishes, I made the noodles, poured the sauce over it, put some mozzarella on top, and baked it for probably 10 minutes to get the sauces to thicken up for reheating on Shabbat purposes. They both came out amazing! The nice thing about using "vegetable" pasta is it gets Tuvia to eat his vegetables without shoving them down his throat!

Until next time ...

Mar 17, 2010

SXSW Interactive: A Wrap-Up

Everything's bigger in Texas, including the fake hair on their airport bathroom mirrors!

Here I sit, coming to you live from BWI Airport near Baltimore, Maryland, with heavy thoughts on my mind. The most pressing, of course, is why on earth this airport doesn't have Kosher Vending machines. After all, the Baltimore/DC Jewish community is massive, and the kosher crowd in Baltimore alone calls for such amenities, right? Alas. I'll pull out my horribly squished PB&J (made in my hotel around 10 p.m. last night) and pray for tastiness. One thing's for sure: I can't wait for a home-cooked meal. And another thing's for sure: Next year, SXSW Interactive better prepare itself for some serious, rocking, Israeli and Jewish folks who will be chowing with a vengeance on kosher food every day of the week. Believe me, the vision is there, the passion is there, the drive is there -- we just have to start planning, and by that, I mean planning starting today. SXSW Interactive is big doins, and you have to represent early. More on the vision later, however. Right now? More on the past four days!

Last night, we ventured to H-E-B, a grocery store in Austin that touts a little kosher grill (something we don't even have in West Hartford). These folks, in addition to having a crapton of kosher goodies (again, more than we have in West Hartford), they have a grill where you can order fries, burgers, chicken wraps, pastrami, and more. It's like an actual restaurant in the grocery store, and there's even seating! What a novel concept, right? So I opted for the Spicy Buffalo Wrap with some Spicy Fries. Stay tuned for a Yelp! review. The coolest thing about eating there, however, was running into some Israeli musicians who also were getting dinner. They sat down with us, and we ate together, talking about SXSW and those darn dairy Wal-Mart bread crumbs (no good for schnitzel, you know). The funniest thing about last night eating there with them, however, were two things they said. One was that my Hebrew accent is French, and the other was that I don't look outright Orthodox with my "Sex and the City" haircut. That made me want to roll on the floor giggling, but I maintained my composure. I'll be honest: No one has EVER told me my haircut is Sex and the City. What do you guys think?

Yes, I was at a party with Ashton Kutcher, Evan Williams (of Twitter fame), and Gary V., and yes I missed the "secret" U2 concert that was played at a local bar (I don't even like U2, sacrilege, I know). I met longtime friend (FINALLY) @caro, and I spent a great deal of time at the @FourSquare party with Dave Weinberg and Leah Jones, among others, sipping mojitos (which some Israeli friends told me actually is pronounced "moCHito" with a chet) and talking aliyah and the height of Mr. Kutcher. I dropped names to get into parties, enjoyed my VIP status and the stack of free t-shirts I picked up, not to mention stickers and pins and free Starbucks VIA coffee mugs and free Skype goodies ... but is that why I went to SXSW Interactive? To get free schwag and party with celebrities at branded parties?

I met folks from Stickybits (software doesn't work on my phone), folks from Grizzly and StumbleUpon. I talked to folks at the Google booth and at Glass, and I even walked past the PayPal station to express my disconcern about my account issues (resulting in free beer). My time at SXSW Interactive was peppered with a mass of THINGS and STUFF and PEOPLE, all selling themselves and their brands. It was a big love fest of tech startups and tech giants. So?

I think it was the moments like those at the H-E-B grill that really stick with me. That and some of the panel moments. I was thinking in the shower the other night that what I learned in the community management session was true: You have to talk to your customers. Even I was saying that, but from the viewpoint of the customer, not the producer. So I realized something: I produce a product every week, and sometimes every day, that consumers -- that's YOU guys -- buy into. I've gotten kind of bad in the past about not responding to comments, and I realized that's bad customer service. I've taken months to respond to emails, that's also bad customer service. So I learned something: I gotta care more! I also came into contact with some amazing people with amazing ideas. We had Microsoft Israel in our Judaism 2.0 panel (check out more on that at www.bit.ly/judaism20), I met a social media god at HP, I listened to Gary V. preach the good word of customer service and building relationships and doing what you love. I met (finally) two rappers who schlepped around SXSW seriously rocking and making their presence known, simply by rapping questions!

Although SXSW Interactive was a flurry of STUFF and THINGS, it was also incredibly powerful in the way that it brought more than 15,000 people into a space and made them interact, whether on the web through Twitter in sessions or face-to-face in core conversations like ours. A lot of people call it a big circle jerk, big dogs like Evan Williams and Gary V. tooting their own horns, but isn't that what we can use as a model? People from nothing turning into something in a thriving world of Social Media and Web 2.0? Aren't they our role models for success in business and e-creation? I think so.

Overall, however, the thing just wore the heck out of me. I didn't go to the closing party last night because I was spent. I felt really old, really lame, and really tired. I don't know how some of these people do it; many of these tech folks are very married and very much parents. I walked away from the entire thing invigorated, excited, and ready to do more. Gary V. says don't quit your job and think you're going to change the world with your tech and social media, but I don't know how every person that listened to him talk couldn't really want to do that.

I know I did. (Thank HaShem I'm a student for life!)

So stay tuned for LOTS of photos, including probably my most favorite panel at SXSW Film, and the only Film one I went to, which included the cast of the NEW MacGruber movie. Seth Meyers showed up (awesome), and I have a picture with him. I'm such a Midwestern girl, unexposed to stars and stardom and celebrity. I'm a sucker for a picture with someone famous and hilarious. Oh, and Val Kilmer? Yikes. He's gone downhill, a lot. The upside? He's hilarious.

Mar 16, 2010

KoshaDillz Drops a Beat at SXSW

I didn't get a chance last night to blog about the day's events, but they were aplenty, fascinating, and exhausting (but in a good way). The pinnacle of the day probably came in the evening, however, which started with our big Kosher BBQ at the Chabad House at UT in Austin. We probably had 15 people show up, including a bunch of Israelis (which gave me a chance to show off my mad Hebrew skills), and we noshed on hamburgers, hot dogs, chips, and Shiner. The best part of the BBQ? KoshaDillz, the illustrious Jewish rapper, showed up with his cohort and they dropped some serious rhymes, kosher style. You need to watch this entire video to get the full effect, and listen closely for my name -- yes, I am in the rap. Ahh, to be rapped about. This surely will be the first of many rap inclusions, of course. So enjoy the video!





More about the evening, including an encounter with the one and only Ashton Kutcher (okay, he was like, five feet from me, but I got a picture), the party where I name-dropped, and more!

Mar 12, 2010

Shabbos Menu a la Chaviva, Part Deux

I was tasked with making Shabbos lunch this weekend. Me being a perfectionist/worry wart, I have no idea what the friends we're eating with will think. I can only hope that it'll be delicious. It quickly turned into a big, fat Asian Shabbos meal, but I'm okay with that. Who doesn't dig some yummy Asian goods!? Here's the menu:

Pull-apart Challah
Carrot Muffins
Asian Noodles
General Tso Meatballs
Sweet and Sour Meatballs
Chocolate Cake with Cream Cheese Frosting

For the Asian Noodles, I did this: Cooked spaghetti, threw in some soy, some honey, some sesame seeds, and some garlic. BAM! Asian Noodles. For the meatballs, I used a basic baked meatball recipe with some Asian glazes/sauces to kick them up. I think I've posted the Carrot Muffins recipe before, but it's pretty simple (baby food carrots, honey, flour, vanilla, oil, and a few dashes of salt). And, of course, in the desire to clean out the cupboard pre-Pesach, the Chocolate Cake is Duncan Hines (parve) and the Cream Cheese Frosting is the yummy parve in-a-can stuff!

I find making lunch more difficult because you really have to be careful about liquids in your dishes. On Friday night, you can bake up to the point that you're food is hot right before Shabbos and you're set. But when you're reheating foods, the liquid thing can be a serious issue. So I'm a little distressed and worried I'm going to screw up, but thank G-d for wonderful friends who will tell me if I did something wrong. I just like being able to finally cook for friends -- I LOVE TO COOK. I used to hate it, and now I love it.

I'm such a Yiddishe Mama! Shabbat Shalom!

Note: If you're looking for posts with more substance, stay tuned. I'm probably going to blog about some of the research I'm doing, and as of Sunday I'll be in Austin for SXSW, so there will be oodles of good on-location posts!

Feb 22, 2010

Oh!Nuts Giveaway Winner! And ANOTHER Give-it-Away!

It is with GREAT pleasure (and thanks to the nifty random picker website) that I announce the winner of the Purim @OhNuts giveaway here on the blog. The lucky individual?

Carrie!

Mazal tov on the win. For those of you hoping to win, stay tuned, because starting tomorrow I'll be posting ANOTHER giveaway, this time from one of the most awesome sites on the intertubes, CoverYourHair.com!

[Note to the winner: I'll be passing along your info to the folks at Oh!Nuts.]

 
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